Collective Dynamo
Original concept design by ©Ehud Heller, eitan institute, 2012-2019
"Motivation is at the heart of many of society’s most pervasive and enduring problems, both as a developmental outcome of demotivating social environments and as a developmental influence on behavior and personality” (Ford, 1992).
Many questions raise the need for the current research, so let us review several:
"Motivation is at the heart of many of society’s most pervasive and enduring problems, both as a developmental outcome of demotivating social environments and as a developmental influence on behavior and personality” (Ford, 1992).
Many questions raise the need for the current research, so let us review several:
- Why does a consumer choose to buy a first product and not an identical one offered with a cheaper price?
- To what extent motivation factors are influenced by the absence of social and economic sanctions?
- How can we encourage change in viewpoints, e.g., cognitive schemas?
- How do we encourage people to adopt a healthy lifestyle?
- How do message distractions promote a user's desired choice?
- Under what best conditions will cooperation with the accumulation of points and their realization in exchange for a discount or benefits?
- How can we overcome cognitive biases in reasoning and selection that result from low socioeconomic status?
- How can we overcome the individual interests of the individual in favor of altruistic cooperation for the common good?
- When will users choose the truthful mechanism and how can we demotivate deceptions?
- How can we reinforce adoption of a new technology or mode of operation that undermines organizational power centers?